Breaking Fashion Rules From The Start: Yves Saint Laurent
Yves Saint Laurent helped pave the way for women’s confidence through his designs, changed the luxury industry by creating ready-to-wear collections, and left an everlasting mark on the history of fashion.
Athleisure Is Back… And I’m Here For It.
Although the early 2000’s wasn’t that long ago, this is the aesthetic we grew up with. These are the athletic pieces our moms, aunts, older sisters, and that cool older babysitter would wear. The people we subconsciously looked up to.
It’s no secret lululemon has been on its decline, even for the SEC girls. The athleisure industry has been booming, along with the wellness industry. Companies like Lululemon and Alo, have some serious competition.
From GRWM’s In Her College Apartment, To Owning Her Own Brand: Alix Earle
She took a quiet company, rebranded it, and launched it as a product generating so much social media buzz. Her audience being young women who enjoy a similar lifestyle as her made this a natural success. And still, she kept going.